Making friends your digital customers and partners
As customers continue to show their preference for more digital experiences, organizations respond with mobile projects targeted at transforming them into digital patrons. At the same time, companies are also looking for ways to decrease their service costs by enabling their digital customers with self-service capabilities. Both of these business drivers can be quite complex. NetIQ has a full set of identity and access management services needed to allow users to self-onboard, provide simple and secure access to applications and services, as well as life cycle management.
Inviting customers onboard
The key to attracting digital customers through the virtual front door is to provide them the right information they're looking for and quickly make it easy to become a customer. There are a few steps needed to make that happen:
- Provide a way for the customer to sign-up or create an account. In today's world of too many credentials, people usually prefer the option to use their social (Facebook, Google, Twitter, LinkedIn, etc.) credential. Access Manager® can import social attributes to help you gather more information and minimize user input. When you do this, you are lowering the threshold that many customers have for business engagement.
- Self-service onboarding—where customers, or other users like patients or citizens, are allowed to enter profile information. NetIQ Identity Manager can be used to push out or synchronize identity information across multiple directories or data stores. Also, when you're able to minimize manual input from users, especially those entering data from a smart phone, you are increasing the likelihood of user engagement and satisfaction.
- If you have any profile or account information that is sensitive or regulated Access Manager can enforce another factor of authentication to verify the user's identity and comply with government mandates.
Extend your services
The more you're able to expand your digital interactions with your customers, the more competitive and engaging your services will be. Access Manager provides interfaces, mechanisms, integrations, and a datastore for account self-administration and life cycle management. NetIQ Identity Manager customers can also gain even broader account management for self-administered operations. It also provides a way to link social credentials to verified identities required to access or input government regulated data or to perform financial transactions with you. As part of the complete life cycle management, Access Manager also has the ability to de-enroll digital customers.
Enhance your Customer's experience
Regardless of whether your users are on a mobile device or a laptop, they all appreciate a simple interface that takes them directly to the desired process. For those that don't have their own portal, Access Manager includes an easy to configure mini portal out of the box. The portal is designed so you non-specialized administrators can configure it to meet your needs. They have the ability to customize the optional login page and brand the portal with your corporate logo and colors. Access Manager's single sign-on capabilities enable the icons to deliver one-touch access to applications, services, and other resources. And because the portal is available on iOS and Android, users can access it from their laptops, tablets, and smartphones. The portal can be configured to be optimized for each form factor for quick navigation and your administrators also have the flexibility control the users view based on the type of customer they are who also have the ability to select their own favorites.
Manage your Risk inherent with Digital Customers
Obviously, since digital customers aren't physically in your store, verifying their identity is a constant challenge. Also, people gravitate to just a few set of credentials so they can remember them; meaning that they are sharing them across their digital services, including yours. This is what makes spear phishing a notable threat to your client's identity which means that you need to be prepared to account for customers with compromised credentials. The trick is to keep your client's digital experience simple and limit any slow-down or type of step-up authentication to only the situations where it's warranted.
Access Manager has a built-in risk-based authentication engine so it doesn't require any extra components to be deployed or licensed. It's designed with administrators in mind so you're able to configure it without the need for developers or specialized help. By moving from static to dynamic authentication, you're able to reduce the amount of authentication interference that you need to impose on your user's experience. Compared to the traditional use of credentials, risk based authentication (also known as adaptive authentication) is a dynamic level of identity verification. It's intelligent in that it leverages the user's behavior and other distinctive attributes to decide if additional steps are needed to verify that the user is who he claims to be. Those characteristics include properties like location, time of access, whether the device is known, as well as the type of asset being accessed. Since not all internal information sensitive not does it create the same level of risk Access Manager can be configured to calculate real time risk based scores to determine what kind of authentication should be required, or if remote access should be allowed at all for clients using unfamiliar devices.
Support for OpenID Connect as well as one-time password (OTP) technology is built into Access Manager, but it is also tightly integrated with NetIQ Advanced Authentication giving it access to the widest range of authentication types and methods. For smart phone users, Access Manager's native SDK support for iOS and OpenID Connect also add to the security and flexibility of token technology over traditional credentials, allowing you to tailor your credential requirements to your business risk.
Use Access Manager to Collaborate with your Partners
It's more than customers that have become digital, partner collaboration through digital information and services continue to evolve at a rapid rate. Protecting financial transactions as well as controlling access to internal secrets is as imperative as ever. Access Manager robust federation and access control capabilities allow you to have just one access management solution for your internal employees, customers, and partners:
- Standards based federation—supports all the modern federation standards used today, service as either a IdP or SP, allowing you to trust your partners identity provider. It also sports an Application Connector Catalog of preconfigured SAML connectors, as well as connectors that provide single sign-on for more limited cloud based services.
- Mobility—mobile SDKs and native mobile app give you options to either integrate mobile apps into your current identity and access management infrastructure or use NetIQ's mobile app to sign sign-on dynamic web apps to your mobile users. Access Manger's mobile gateway offers the quickest way to deliver mobile SSO.
- Built-in portal—allows you to make application and resource access simple for your partners
- Robust authentication—dynamic authentication built-in allowing you to match user verification level to the situation of access. It also has tight integration with NetIQ Advanced Authentication offering the widest range of authentication options for partnered employees.
- Access control—through a robust policy engine, monitoring, and auditing, protects specific information and services for the most complex environments
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